All articles and blogs

12 May 2015
Building a training plan for someone just starting out is usually straightforward but what about those who have been working in the function for longer? Our recent research on category management within suppliers looked at how people with more than six years’ experience rated their own capability. Core skills Nearly all rated themselves “capable” or “expert” in overall category...
19 March 2015
Our latest ShopperVista tracking data has revealed some positive results – an increasing number of shoppers say they trust the industry to keep their prices to a minimum. Growing number of shoppers trust industry pricing     Source: IGD ShopperVista, base: all main grocery shoppers, Feb'15 Over four in ten (41%) main grocery shoppers claim they agree strongly or slightl...
19 March 2015
It has been well reported that food discounters were strong performers at Christmas. Our ShopperVista tracking data shows that a record number of shoppers are now visiting food discounters: 55% in December 2014 compared to 38% in December 2010. Over the past four years this trend has been driven by younger shoppers, families with children under five and those based in London, as food discou...
06 March 2015
1. A deflationary market A drop in UK inflation had been widely predicted but the sharp, rapid rate of decline caught most observers by surprise. In Dec 2014, the annual rate of CPI stood at just 0.5%, bringing the economy close to deflation. This is already established in the Euro Area although both the OBR and the Bank of England expect it to be averted here. Deflation is certainly a f...
19 January 2015
    The recession shook people into new ways of shopping. Our ShopperVista research shows that shoppers started to put more time and effort into their grocery shopping to help them find the best value. This has stuck, despite more shoppers telling us they’re now feeling better off. Shoppers tell us they are hunting for good value and, while price is important, value is still more th...
23 December 2014
1. Ending the year strong  The UK economy is ending 2014 remarkably strongly, with output now exceeding the pre-crisis level.         The OBR estimates that real-term annual growth will be around 3.0%, ahead of any previous forecast. It also expects growth to be sustained, albeit at a slightly lower level. Other economic measures are also showing an encouraging trend. ...
20 November 2014
This week I’ve been at our Online & Digital Summit in London, hearing from retailers on their latest online priorities, finding out about some fantastic digital marketing innovations, and listening to how suppliers are navigating a path to growth in the online environment. One of the most important messages through the two-day event was the continued importance of putting the shop...
18 November 2014
Rising shopper confidence We have been reporting for some time now about rising confidence among shoppers with regards to food and grocery prices. The good news from our latest tracking data is that the lowest proportion of shoppers to date now expects food prices to rise in the coming year. Source: IGD ShopperVista, Oct' 14 This is helping to increase overall sho...