Latest insights

H1 Shopper Excellence 2021

Read this report for a collection of recent stand-out initiatives from manufacturers and retailers in their efforts to support, engage and inspire shoppers.

Embracing category management in 2020

How is collaboration looking in category management? Feedback from retailers and suppliers on category management in 2020 from our recent survey.

Presentations

21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
30/06/2021
Read this report for a collection of recent stand-out initiatives from manufacturers and retailers in their efforts to support, engage and inspire shoppers.
11/02/2021
Explore the levels of impulse purchasing and planning across a range of different categories online.
Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.