Latest insights

Category snapshot: meat, fish and poultry

We look at what matters to meat, fish and poultry shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.

Trade up and down: translating at the category level

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Presentations

05/06/2023
What matters to shoppers and how UK retailers compare.
17/05/2023
The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.
26/04/2023
What matters to shoppers and how the UK’s retailers compare.
Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.