Latest insights

Category snapshot: meat, fish and poultry

We look at what matters to meat, fish and poultry shoppers, our view of the offer from the Big Six UK retailers and examples of in-store executions.

Trade up and down: translating at the category level

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.

Category snapshot: meat, fish and poultry

05/06/2023

What matters to shoppers and how UK retailers compare.

Trade up and down: translating at the category level

17/05/2023

The second in our series explores the trade up and down decisions shoppers are making in six distinct categories: laundry, fresh chicken, yoghurt, squash or cordial, curry sauce and sweet biscuits.