Latest insights

Which categories are shoppers impulse purchasing online?

Explore the levels of impulse purchasing and planning across a range of different categories online.

Destination categories in variety discounters

Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.


With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?
Discover the importance of brands to variety discount shoppers across different categories
Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.