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Latest insights

Category Benchmarks: sustainability and ethics

The final report in our Category Benchmarks series. In this report, we explore how important ethics and sustainability are to shoppers.

Category snapshot: confectionery

Find out what matters to confectionery shoppers and how UK retailers compare.


We look at what matters to food-to-go customers, our view of the offer from major UK retailers and examples of in-store executions.
The final report in our Category Benchmarks series.
Find out where each of our 90 sub-categories sit when benchmarked against our value equation.
Category benchmarks 2023 dashboard

Explore our category benchmarks dashboard containing responses from over 5,000 shops across 90 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.