Category insights/Category insights

Latest insights

Which categories are shoppers impulse purchasing online?

Explore the levels of impulse purchasing and planning across a range of different categories online.

Destination categories in variety discounters

Discover what categories shoppers are going to Poundland, Wilko, Home Bargains and B&M to buy and why.

Presentations

Influencing shoppers in-store and online – channels compared
21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
Impulse purchasing in variety discounters
26/03/2021
Discount shoppers are more impulsive, but do you know how this differs by category and by discounter?
Importance of brands in variety discounters
09/03/2021
Discover the importance of brands to variety discount shoppers across different categories
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