Category insights/Category insights

Latest insights

Category Benchmarks: The Value Equation

Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.

Category Benchmarks 2021: our biggest ever category study

After COVID-19 delays, we are pleased to finally be able to launch the latest IGD ShopperVista Category Benchmark research! In this short blog, Dan lets you know what you can expect from the Category Benchmarks series, as well as how you can make the most of the brand new Category Benchmarks dashboard.

Presentations

Category Benchmarks: The Value Equation
13/10/2021
Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.
Category Benchmarks: Making a healthy choice part two
13/10/2021
Using our latest category benchmarks data, we look at how much importance shoppers place on health factors like salt, fat, protein and others across 68 food sub-categories.
Making a healthy choice: part one
22/09/2021
Part one of the second in a series of eight reports from our brand Category Benchmarks series, we explore how important making a healthy choice is to shoppers across 68 food and drink categories, particularly when it comes to balancing low sugar with higher levels of artificial ingredients.
View all presentations
New: Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Shopper Insight Seminar

19 October, 10:00AM - 11:30AM BST
In this session we will share highlights from our latest ShopperVista research and take part in a roundtable discussion.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.