Category insights/Category insights

Latest insights

How do shoppers select their food-to-go products in supermarkets?

Using our Category Benchmarks, we explore 3 food-to-go subcategories.

Category Benchmarks: the importance of brands

Using our latest category benchmarks data, we look at how the importance of brands varies between 82 different sub-categories in terms of brand loyalty, influence on purchase decisions and more.

Presentations

Destination variety discounters
13/04/2022
Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?
How do shoppers select their food-to-go products in supermarkets?
24/02/2022
Using our Category Benchmarks, we explore 3 food-to-go subcategories.
Category Benchmarks: ethics and sustainability
01/12/2021
The last of our series of Category Benchmarks reports takes a look at different sustainability and ethics measures, like packaging and recyclability as well as animal and employee welfare, and how important they are in product choice to shoppers across 82 different sub-categories.
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New: Category benchmarks 2021 dashboard

Explore our category benchmarks dashboard containing responses from over 4,000 shops across 82 sub-categories to understand the shopping process.

Category management and shopper workshops

Explore IGD’s range of workshops to support your professional development.