Category Benchmarks: the value equation

Dan Gillett
Insight Manager

Using our latest category benchmarks data, we look at how shoppers balance price and quality in their value equation when deciding what to buy across 82 sub-categories.

We also consider where and why shoppers consider it worth paying extra to get better quality, as well as considering whether the K shaped recovery and return of savvy shopping techniques could change the value equation in the months ahead.

Looking for more category insight? Visit our dedicated Category insights hub

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