Latest insights

Quarterly channel trends - Q2 2021

Read more for the latest trends by channel including how online is growing at the expense of usage in some of the other channels.

Aldi and Lidl: Now winning with families

In this report we look at how food discounters are central to the shopping mix for families and how they are appealing to families.


Our April update reveals that shoppers' repertoire is increasing reflecting their increased confidence in returning to physical shops.
Since the start of COVID-19 fewer shoppers have been visiting Aldi and Lidl. Find out how else shopper behaviour has changed within the food discount channel.
A look at what shoppers think of the new campaign and whether it would impact their shopping habits.
Multichannel monthly shopper update – March 2021

The latest data on shoppers’ approach to multichannel shopping.

The Lidl shopper journey

Maximise your opportunities to trade with Lidl by better understanding its shoppers

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges