Latest insights

What matters to the Morrisons shopper?

With the news this week that Morrisons is to be sold on, Dan looks at what matters to the Morrisons shopper and how you can continue to succeed with the company no matter the outcome of the sale.

Quarterly channel trends - Q3 2021

As we move towards the end of lockdown restrictions, find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.

Presentations

21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
14/07/2021
Understand how shopping habits have continued to adapt as we move towards the end of restrictions.
06/07/2021
The latest data on shoppers’ approach to multichannel shopping.
Multichannel monthly shopper update – May 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges