Latest insights

Quarterly channel trends - Q2 2021

Read more for the latest trends by channel including how online is growing at the expense of usage in some of the other channels.

The COVID-19 Morrisons Shopper

After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Morrisons shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.

Presentations

29/04/2021
After a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Tesco shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
28/04/2021
A look at what shoppers think of the new campaign and whether it would impact their shopping habits.
21/04/2021
After their recent takeover, a tumultuous year for shoppers and boosted sales for retailers, we take a closer look at the Asda shopper; who they are, how they shop and what matters to them when they’re shopping – and how this has changed due to COVID-19.
Multichannel monthly shopper update – March 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges