Channel insights/Online/Reports

Online reports

Presentations

Quick commerce: defining shopper missions
05/08/2022
The first in a series of reports on quick commerce shoppers. Using a diary study, we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions.
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Quarterly channel trends – Q3 2022
03/08/2022
How are shoppers behaving as we approach summer 2022?
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Divided shoppers: the cost of living, revisited
22/06/2022
Revisit the divides in shopper behaviour with the cost of living crisis now in full flow.
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Quarterly channel trends – Q2 2022
05/05/2022
How shopping habits are changing since the turn of the year.
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Quarterly channel trends - Q1 2022
27/01/2022
How shopping habits changed in the run up to Christmas.
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The Amazon shopper
10/01/2022
We take a closer look at the Amazon shopper: who they are, how they shop and what matters to them.
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Shopper trends 2021 – Demanding online shopper
17/12/2021
At the start of 2021, we identified our online focused shopper trend. How has this developed throughout the year?
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Multichannel shopping in 2021 – unlocking future channel growth
25/11/2021
This report looks at how shoppers intend to use different channels in the next 2-3 years including supermarkets, hypermarkets, online, online quick commerce, variety and food discounters and convenience.
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Quarterly channel trends - Q4 2021
11/11/2021
Find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.
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Multichannel shopping in 2021 – shopper missions compared
10/11/2021
How do you tailor your plans to cater for different shopper missions across different channels? Find out more in our latest multichannel report..
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