Convenience stores - how to win back younger shoppers

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

This report looks at:

  1. The economic impact of COVID-19 on younger shoppers - unemployment, job security and changes in shopping behaviour
  2. Changes in channel usage including convenience, online, food and variety discounters and larger stores; usage of convenience multiples such as Tesco Express and Sainsbury's Local vs Co-ops and symbol stores such as SPAR and Costcutter
  3. Top 10 tips to winning back younger shoppers including online presence, social media, brands vs private label, health, environment, meals, time and money saving, missions including food-to-go and evening meals