In this report, we’ll identify
-    How the search for value drives multichannel shopping
-    The role of value in store choice drivers
-    Awareness of the price of individual food and grocery products
-    Comparing the prices of products in the same store and between stores
-    The role of saving money when it comes to omnichannel shopping
-    Information sources used to help plan food and grocery shopping to help save money
-    Saving money tactics used when shopping