We know that shoppers visit the variety discounters because of their great prices, but do you know what categories shoppers plan to buy when they visit Poundland, Wilko, Home Bargains and B&M? In this report we reveal the top destination categories for each of the discounters and share why shoppers choose to visit certain discounters for certain categories.

Related reports

• Shopper attitudes towards variety discounters’ grocery proposition
• Importance of brands in variety discounters