Destination categories in variety discounters

Nicola Ball
Shopper Insight Manager
@IGDShopperNews

We know that shoppers visit the variety discounters because of their great prices, but do you know what categories shoppers plan to buy when they visit Poundland, Wilko, Home Bargains and B&M? In this report we reveal the top destination categories for each of the discounters and share why shoppers choose to visit certain discounters for certain categories.

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