Destination variety discounters

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

In this report we look at:

  • How and why they shop?
  • Which categories they are more likely to buy in variety discounters compared to other channels?
  • The top destination categories for each retailer
  • What influences shoppers in variety discounters

Looking for more insight on variety discount? Visit our dedicated Variety discount hub

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