Quarterly channel trends - Q2 2021

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

Understand how shopping habits have continued to adapt during COVID-19.

In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online

We identify:

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers