Quarterly channel trends – Q2 2022

Richard Green
Shopper Insights Manager – Channels
@IGDShopperNews

Understand how shopping habits have continued to adapt since the turn of the year.

In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online    

 We identify:

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers
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