Quarterly channel trends – Q4 2022

Bryony Perkins

Understand how shopping habits changed during summer 2022 and what we expect for the remainder of the year.

In this report, we look at some of the key shopper trends in each channel across the latest quarter. Find out what is changing in:

  • Variety discount
  • Food discount
  • Convenience
  • Supermarkets and hypermarkets
  • Online    

 We examine:

  • Shifts in channel usage
  • Changes in number of channels and stores visited
  • Shopping mission trends
  • Changes in channel demographic profiles
  • Changes to store choice drivers
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