Quick commerce: path to purchase

Shannon Goldsmith
Analyst
@fromIGD

In the second report in our quick commerce shoppers series, we uncover the path to purchase in the channel. We examine the shopper journey and where operators should focus their attention to win with shoppers.

Read our first report where we have redefined the missions for the quick commerce channel into eight brand new meal-led and task-led missions

In the third report we look at the growth opportunities for quick commerce, including the potential of loyalty schemes and which improvements operators should be prioritising.

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