Shopper attitudes towards variety discounters’ grocery proposition

Nicola Ball
Shopper Insight Manager
@IGDShopperNews

This report is part two in a four-part series, exploring variety discount shopper behaviour.

In this report we explore shoppers’ awareness of Home Bargains, B&M and Poundland’s extended grocery offering, purchase drivers and barriers to purchase. Categories included in the report are chilled products, fresh produce, baked goods and frozen food.

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