We explore what shoppers think of new and existing brands.

In this report we explore:

• Levels of interest in buying new products and brands
• What drives appeal of new brands to shoppers (eg. experimentation, offers, flavours, quality, ethical, healthier etc.)
• Which demographic groups are more open to new brands and existing brands
• What shoppers think about the balance between branded and own label products
• How Covid-19 has changed shopper's relationship with brands