Latest insights

Quarterly channel trends - Q3 2021

As we move towards the end of lockdown restrictions, find out about the latest shopping trends by channel, channel usage and changes in channel shopper demographic profiles.

Importance of brands in variety discounters

Discover the importance of brands to variety discount shoppers across different categories.

Presentations

03/08/2021
The latest data on shoppers’ approach to multichannel shopping.
21/07/2021
With the proposed restrictions that will limit marketing and merchandising on HFSS products we explore the role of different mechanics to engage and influence shoppers across channels.
14/07/2021
Understand how shopping habits have continued to adapt as we move towards the end of restrictions.
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update – July 2021

The latest data on shoppers’ approach to multichannel shopping.

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges