Opportunities to exploit changes in multichannel shopping

Date : 19 October 2021

Michael Freedman

Senior Shopper Insight Manager

COVID-19 has led to significant changes in shopping behaviour. Some of these are short-term and some long-term. The national lockdowns and restrictions led to some of the biggest shifts in channel choices in years. COVID-19 has accelerated the growth of the online channel. In our household, we…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters