Channel insights/Variety discount/Articles/article

Opportunities to exploit changes in multichannel shopping

Date : 19 October 2021

Michael Freedman

Senior Shopper Insight Manager

COVID-19 has led to significant changes in shopping behaviour. Some of these are short-term and some long-term. The national lockdowns and restrictions led to some of the biggest shifts in channel choices in years. COVID-19 has accelerated the growth of the online channel. In our household, we…
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