What role does your category play in variety discounters?

Date : 26 March 2021

Nicola Ball

Shopper Insight Manager

If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite…
To continue reading...
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters