What will shoppers make of Poundland expanding its chilled and frozen proposition? - July update

Date : 30 June 2020

Sylvia Jeanes

Shopper Insight Manager

As Poundland resume their plan to roll out its new chilled and frozen range to a further 19 stores following a successful trial at the end of last year we explore shopper’s thoughts. The roll-out, which was planned in March, was put on hold due to the pandemic whilst Poundland focussed on…
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