Latest insights

Quarterly channel trends – Q3 2022

Understand how shopping habits are changing during summer 2022.

Destination variety discounters

Why are shoppers choosing to shop at Poundland, Wilko, B&M and Home Bargains?

Presentations

04/08/2022
The latest data on shoppers’ approach to multichannel shopping.
03/08/2022
How are shoppers behaving as we approach summer 2022?
22/06/2022
Revisit the divides in shopper behaviour with the cost of living crisis now in full flow.
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update

The latest data on shoppers’ approach to multichannel shopping.

Last updated: July 2022

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges