Variety discount articles

COVID-19 has led to significant changes in shopping behaviour. Some of these are short-term and some long-term. The national lockdowns and restrictions led to some of the biggest shifts in channel choices in years. COVID-19 has accelerated the growth of the online channel. In our household, we quickly shifted more of our spend online. While we have gone back to shopping more in-store, we are b...
As we move closer to the removal of lockdown restrictions, how have shopping habits changed over the last three months and what will that mean for the rest of 2021? Every quarter we report on the latest changes in channel use and shopping behaviour digging deep into shopping habits within each channel in our Quarterly channel trends report . So, what are the five trends in shopper behav...
COVID-19 has led to unprecedented changes in the way people shop for their food and groceries. (see our popular Quarterly channel trends – Q2 2021 report ). This has included a surge in online food and grocery shopping to record levels as shoppers have had to contend with the national lockdowns. Food retail had an exceptional year in 2020, growing by 8.5% year on year compared to just 1.3% th...
As the economy reached another milestone in May with more of the indoor and outdoor economy re-opened, our new monthly update report Evolving channel repertoires- ShopperVista update May 2021 reveals continued high levels of shopper confidence and more varied shopping missions taking place this month. Here is a summary of the four things you need to know this month about British food and g...
Further easing of COVID-19 restrictions: How are shoppers changing their behaviour? As the economy opened up further in April with the re-opening of non-essential retail and outdoor hospitality, our Multichannel growth – ShopperVista update April 2021 report revealed an increase in shoppers’ repertoire reflecting their rising confidence in returning to physical shops. Here is a summary ...
If you ask British shopper why they visit a variety discount store, they will say it is because of the great prices.  However, shoppers are not just visiting these stores for cheap prices.  The appeal is the ability to buy well-known brands at better prices than they can find elsewhere.  Despite the discounters continually evolving their grocery proposition and ranging more food and drink brands,...
Our new monthly shopper update provides you with a one-stop shop for the latest insights into the British shopper. If you only have time to read one thing every month this report will ensure you have the latest information about how British shoppers are acting, thinking and feeling. These reports will be released within the first few working days of every month so look out for them. WHAT is ...
Who doesn’t love a bargain?!  As we enter yet another national lockdown, many of us will be concerned about the economy, job security and our finances and therefore thinking about how we can make savings on everyday purchases.  During the first national lockdown we saw a decline in shopper confidence , with 50% of British shoppers expecting to be worse off in the year ahead.  This compares to ...
As Poundland resume their plan to roll out its new chilled and frozen range to a further 19 stores following a successful trial at the end of last year we explore shopper’s thoughts. The roll-out, which was planned in March, was put on hold due to the pandemic whilst Poundland focussed on keeping as many stores open during the crises. The next 19 stores to get an aisle of fridges and fr...
This week Poundland announced its plan to roll out its new chilled and frozen range to a further 60 stores following a successful trial at the end of last year.  In October 2019, Poundland started trialling 350 new chilled and frozen lines at its store in Asbourne, Kent. This was quickly followed by introducing the range in four more stores in November’19 and is now planned to be extended f...