C-store shoppers have more of an emotional connection to brands than in other channels. However, 61% trust PL as much as brands, up from 50% last year.

Rhian explores how the convenience channel can meet the needs of the different food-to-go missions

Presentations

27/09/2018
Over half of all food-to-go shoppers visit a convenience store to complete a food-to-go mission in a month period. Find out more about the attitudes and behaviours of these shoppers in our latest report.
30/07/2018
C-store shoppers have more of an emotional connection to brands than in other channels. However, 61% trust PL as much as brands, up from 50% last year.
29/05/2018
We bring together IGD Shopper and Retail insight to profile McColl’s and help suppliers align better with this key convenience retailer.

This blog reflects on how convenience stores are best placed to meet the needs of today’s time-pressured shoppers.

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