Featured Presentation

Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Presentations

17/10/2018
Maximise your opportunities to trade with Aldi by better understanding its shoppers.
17/09/2018
Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters. Discover how changing shopper perceptions could impact future growth of the channel.
27/06/2018
Discover some of the barriers to purchasing health and beauty categories in food discounters

Aldi is now a destination for the main shop, whilst Lidl shoppers are more likely to be on a top-up mission…

Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.