Aldi and Lidl: Now winning with families

In this report we look at how food discounters are central to the shopping mix for families and how they are appealing to families.

The Aldi shopper

Maximise your opportunities to trade with Aldi by better understanding its shoppers

Presentations

21/01/2021
Read more for the key developments and the latest shopper trends by channel.
07/01/2021
We kick off 2021 with our first monthly ShopperVista update- a one-stop report for the latest shopper insights.
09/12/2020
In this report, we shine a spotlight on the Lidl shopper and ask three questions: - Who are they? How old and affluent are they, what region are they from? - How do they shop? What channels do they use, what missions are they on, the role of value and own label? - What matters to them? Healthy eating and openness to vegetarian foods.
Quarterly channel trends – Q1 2021

Read more for the key developments and the latest shopper trends by channel.

The Lidl shopper journey

Maximise your opportunities to trade with Lidl by better understanding its shoppers

Solutions from IGD

Creating personalised solutions that address critical customer and commercial challenges