Featured Presentation

Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Maximise your opportunities to trade with Aldi by better understanding its shoppers.


Understand our growth forecasts and shoppers’ expectations and requirements for individual channels and discover where the opportunities lie
Get an up-to-date picture of multichannel shopping attitudes and behaviours to help drive channel strategy planning that is fit for the future
Discover the importance of brands within your category in Aldi and Lidl

Key developments and the latest shopper trends by channel.

Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.