Featured Presentation

Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Presentations

05/02/2019
Discover the importance of brands within your category in Aldi and Lidl
21/12/2018
Maximise your opportunities to trade with Lidl by better understanding its shoppers
17/10/2018
Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Key developments and the latest shopper trends by channel.

Whilst the ability to save money is the main reason shoppers choose to shop in Aldi, product quality is also an important driver of store choice.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.