Key themes came up repeatedly across several of our speakers in the Food-to-Go stream at IGD Live and one of those was the need to focus on sustainability. This stretched from different ways to reduce and remove packaging, to reducing food waste and to thinking about how products and ingredients are sourced.
Our research shows that solutions which present ways to help shoppers achieve their socially conscious aspirations around reducing, reusing and recycling are likely to be warmly received.
Caroline Ottoy from Planet Organic joined Jammie Crummie from Too Good To Go to talk us through how the app, operated by the latter’s company, is helping them turn food waste into an opportunity. The app enables consumers to acquire Magic Bags, which contain unsold food from that day. Since starting to work together, Planet Organic has saved over 14,000 meals. IGD has partnered with WRAP to create a roadmap for food waste reduction.
Jason Danciger from Hana Group and Scott Russell from Paddy and Scott’s shared the integral role that sourcing plays in their businesses. Hana Group handmake sushi daily using products where they know exactly where they come from, through the technology enabled supply chain.
Scott shared how for Paddy and Scott’s “Doing good is good business” and how that ethos underpins everything they do as a company. Supporting the coffee growers is at the heart of the business. Our research shows that just under half of shoppers agree they can trust food manufacturers and retailers to support local suppliers and farmers, so companies where this is so integral have an opportunity to stand out to shoppers.
Finally, Nicole Tallant from Co-op talked about what it has been doing to reduce and remove packaging. One of the examples she shared was around the DRS (Deposit Return Scheme) trial it ran during the summer festival season. Already 50% of food-to-go shoppers regularly use a refillable bottle for cold drinks on the go, but 60% state they would prefer to buy food and drinks to go products wrapped in paper, glass or aluminum.
Shoppers’ desire to reduce the amount of single use plastic they use and making this as easy as possible for them is a positive move. However, shoppers’ socially conscious aspirations are broader than that, retailers and operators who help satisfy these wider concerns have a chance to capture shopper loyalty at another level.
Head of Insight- ShopperVista & FTG
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