Food-to-go articles and infographics

01 June 2017
Our Generation Change research shows that not only are 18-25-year-olds shopping more for food-to-go than older shoppers, but they are particularly interested in ranges that meet specialist dietary requirements.    The research found that 30% of them completed a food-to-go mission on their last shopping trip, compared to 13% of over-26s. The research also found: When shopping in conv...
19 April 2017
At the end of February, Greggs announced strong 2016 results, with like-for-like sales up 4.2% and total sales ahead by 7% to £894m (source: Greggs Preliminary 2016 results). What is it that matters most to Greggs’ shoppers and keeps them coming back and what future opportunities could there be for this food-to-go specialist? 1. Greggs’ fans are loyalists While Greggs has been focusing more...
27 February 2017
On your local high street where would you choose to grab a drink in a hurry? Would that be the same place you would choose to buy your lunch  Shopper preferences vary significantly by the mission they are completing: Which would be your preferred option to complete these food-to-go missions? Source: IGD, ShopperVista, Food-to-go Oct-Dec 2016 Even across lunch missions the top thr...
06 December 2016
How different is the London food-to-go shopper? Take a look at our latest food-to-go infographic and keep an eye out for our upcoming London report. DOWNLOAD INFOGRAPHIC AS PDF >> DOWNLOAD INFOGRAPHIC AS PDF >> Don’t subscribe to IGD ShopperVista? Request a free demo of this insight service >>
02 December 2016
At our first ever Food-to-Go conference in London last week, we heard from 12 speakers from across the market to get their perspectives on this exciting area and what it takes to win. Here’s our five key take outs: 1. Ignore the food-to-go opportunity at your peril Shoppers are already heavily integrating food-to-go missions into how they buy food and drink. Our research predicts growth o...
28 September 2016
Take a look and discover some of the major points from 5 key food-to-go missions. DOWNLOAD INFOGRAPHIC AS PDF >>     DOWNLOAD INFOGRAPHIC AS PDF >>    
30 August 2016
    In July I wrote about the importance of making the most of the food-to-go missions and thinking beyond specific meal occasions and times. In order to really capitalise on the opportunity presented across the different parts of the food-to-go market it is important to understand what drives shoppers to choose a particular store, or channel, to complete their mission. Our mission...
11 August 2016
  Our recently released food-to-go market forecasts predict that by 2021 the market will be worth £21.7bn compared to £15.1bn in 2015. This significant growth not only makes it a market with significant opportunities, but also reflects the changing way in which shoppers shop for, and consume, food and drink.   Our ShopperVista data shows that shoppers claim to be shopping 26 tim...
18 July 2016
I recently wrote about the importance of understanding how shopper missions are changing . One of the key changes we have seen is the growing popularity of food-to-go. Four in ten shoppers claim to have bought food-to-go in the last month, up from a third last year. Growing food-to-go % of all shoppers buying food-to-go in last month     Base: all grocery shoppers, Mar...