Multichannel articles and infographics

14 September 2020
One month after lockdown our health tracking recorded that more than four in ten shoppers (41% in April 2020) stated that they almost/mostly eat healthy food and drink and that 89% are actively trying to improve their diet in some way.  But how has this been impacted by COVID-19, when how we buy, prepare, eat and even value food changed for us all? Shopper’s aspire to be healthy, but it doe...
05 February 2020
If you’re reading this blog post, then you’re probably already aware that the heart of the ShopperVista survey is a detailed tracking questionnaire. Through this service we speak to a nationally representative panel of more than 1,000 British food and grocery shoppers every month, about topics as varied as their personal economic expectations, how satisfied they were with their latest food shop a...
20 November 2019
This week Poundland announced its plan to target the ‘top-up’ grocery shop and bigger basket spend. This follows recent moves to introduce multi-price points and the launch of its  range of chilled ready meals across all stores following a trial in 24 stores across the Midlands.    The roll out of the new price point strategy has enabled the introduction of new products, specifically in heal...
19 June 2019
I am lucky to see first-hand some of the great innovation adopted by our industry and how this is helping the needs of shoppers. While I personally quite enjoy shopping for food and groceries, there are times when it is feels like a bit of a chore. It can sometimes be a bit daunting trying to find all the products I need. Our latest monthly shopper sentiment update shows that less ...
12 June 2019
We often hear shoppers are increasingly shopping around or that they are shopping little and often across different stores and channels; essentially, they are multichannel shopping. We know this is not a new phenomenon by any means. Through ShopperVista we track the channels shoppers are using every month and the missions they are competing in each; in September 2016 we found that shopper...
12 June 2019
We identified this key group as part of our Shoppers of the Future research in 2018. By 2025 they’ll have the most purchasing power, strongest voice and biggest effect on the food chain. Since identifying this group, we have been getting to know them through our ShopperVista research. We look at some of their latest attitudes in our June blog. They have a more positive outlook Influe...
12 June 2019
Get a snapshot into the attitudes and behaviours of Influencer shoppers DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF Newsletters Get the latest industry news and insights straight to your inbox with our range of newsletters. Sign up here The best way to experience the benefits of ShopperVista is to try it ...
01 February 2019
Hear IGD future thinkers Toby Pickard, Vanessa Henry and Chris Irish discuss the global retail trends we expect to see in 2019. DOWNLOAD THE SLIDES IGD Futures The future of food and grocery Find out more
19 December 2018
With just three months left to go before Brexit, there is still no certainty about business outcomes. It is possible to imagine anything from “minor inconvenience” to “severe disruption”; for more information see our range of articles and guides on Brexit. Shoppers’ concerns With Brexit being at the forefront of the news agenda, it’s not surprising that more shoppers say they are wo...
19 November 2018
Cautious shoppers With Brexit negotiations ever present in the news, just 21% of shoppers in October say they will be better off in the year ahead. This is down from a joint record high in May and July this year (26%). As many shoppers expect rising food prices, we’re also seeing some of the highest levels of pessimism; 29% say they will be financially worse off in the year ahead, compared t...