Online articles and infographics

03 January 2020
As we begin the new decade, we predict that online will continue to be the fastest-growing channel in food and grocery. But how do shoppers choose between you and your competitors? In our new report, I look at what shoppers want from online retailers. Over 4 in 10 shoppers claim to shop online regularly, using on average one online grocer per month. Shoppers are more likely to have used ...
19 June 2019
I am lucky to see first-hand some of the great innovation adopted by our industry and how this is helping the needs of shoppers. While I personally quite enjoy shopping for food and groceries, there are times when it is feels like a bit of a chore. It can sometimes be a bit daunting trying to find all the products I need. Our latest monthly shopper sentiment update shows that less ...
12 June 2019
We often hear shoppers are increasingly shopping around or that they are shopping little and often across different stores and channels; essentially, they are multichannel shopping. We know this is not a new phenomenon by any means. Through ShopperVista we track the channels shoppers are using every month and the missions they are competing in each; in September 2016 we found that shopper...
21 January 2019
One of the mega shopper trends we identified in our Shoppers of the Future research last year was experimentation. Shoppers in the future will increasingly experiment with their shopping and meal preparation to broaden their repertoires.  “80% of shoppers claim they are open to trying new and different food and non-food products, services and experiences in the future”. Extensiv...
10 August 2018
Online is set to be the fastest growing part of the UK grocery market over the next few years. In fact, it’s set to grow by over 50% in the next five years! Although it’s still a smaller part of the market, this isn’t growth that can be dismissed. IGD's UK grocery market forecasts Source: IGD Research. Note numbers may not appear to sum due to rounding But how can companies captur...
09 August 2018
Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...
31 May 2018
New research launched by IGD in association with The Consumer Goods Forum anticipates transformation ahead for online food and grocery retailing. Due to be highlighted at The Consumer Goods Forum’s annual Global Summit in Singapore in June, we argue there are three main reasons why no grocery retailer or supplier can afford to downplay online retail: 1. Across most of the world, online is...
21 March 2018
Personalisation has been a buzzword in the grocery industry for a number of years. And the benefits of investing in personalised campaigns have been well discussed – it can: Drive better conversion rates Improve customer retention or loyalty Create useful marketing data  But adopting personalised campaigns in a mass market industry such as grocery isn’t that easy. At it’s core,...
04 January 2018
Shoppers are increasingly turning to online to do their grocery shopping, but this doesn’t mean stores are dead! Vanessa Henry shares her latest thoughts on omnichannel retail. I recently contributed to ITV's Save Money: Good Food hosted by Susanna Reid. One of the themes of this episode was about top-up shopping and the importance of convenience stores. Even though I'm particularly inter...
11 December 2017
Stay up to date with the different missions shopper are completing across different channels. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF