Coronavirus (COVID-19): Amazon US updates

Rachel Sibson
Retail Analyst

Date : 14 April 2020

We look at some of the latest developments from Amazon in the US as it looks to address the challenges created by coronavirus.

Waiting list for new customers

Amazon has created a waiting list for new Amazon Fresh and Whole Foods Market delivery and pickup customers. The retailer is temporarily asking customers to sign up for an invitation to use its online grocery delivery and pickup solutions. Amazon is increasing its capacity weekly and will invite new customers to shop every week as this becomes available.

75,000 additional jobs

On March 16, Amazon announced it would hire 100,000 people in full and part-time roles across its operations. The retailer has now filled these roles across the US and is set to create an additional 75,000 roles due to the continuing increased demand. As well as the new roles created, Amazon initially expected to invest US$350m to increase staff wages. This is now expected to be more than US$500m.

Prime Day delay

According to reports from Reuters, Amazon is planning to delay its Prime Day event until at least August 2020. Prime Day is Amazon’s summer sales event, where Prime members in various countries are offered exclusive discounts on more than one million products. In 2019, the event lasted for two days in July, with over 175m items sold. This made it the biggest shopping event ever for Amazon, surpassing the previous Black Friday and Cyber Monday combined.

For further coverage of retailer responses to coronavirus (COVID-19)

Visit our Coronavirus (COVID-19) hub page for latest insights to help your business understand what the food and grocery industry is doing around the world to address the evolving pandemic.

We share how retailers, from across the globe, are communicating to online shoppers in the evolving COVID-19 pandemic in our Coronavirus (COVID-19): how retailers are using websites to help online shoppers report.