Online articles and infographics

10 August 2018
Online is set to be the fastest growing part of the UK grocery market over the next few years. In fact, it’s set to grow by over 50% in the next five years! Although it’s still a smaller part of the market, this isn’t growth that can be dismissed. IGD's UK grocery market forecasts Source: IGD Research. Note numbers may not appear to sum due to rounding But how can companies captur...
09 August 2018
Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...
31 May 2018
New research launched by IGD in association with The Consumer Goods Forum anticipates transformation ahead for online food and grocery retailing. Due to be highlighted at The Consumer Goods Forum’s annual Global Summit in Singapore in June, we argue there are three main reasons why no grocery retailer or supplier can afford to downplay online retail: 1. Across most of the world, online is...
21 March 2018
Personalisation has been a buzzword in the grocery industry for a number of years. And the benefits of investing in personalised campaigns have been well discussed – it can: Drive better conversion rates Improve customer retention or loyalty Create useful marketing data  But adopting personalised campaigns in a mass market industry such as grocery isn’t that easy. At it’s core,...
04 January 2018
Shoppers are increasingly turning to online to do their grocery shopping, but this doesn’t mean stores are dead! Vanessa Henry shares her latest thoughts on omnichannel retail. I recently contributed to ITV's Save Money: Good Food hosted by Susanna Reid. One of the themes of this episode was about top-up shopping and the importance of convenience stores. Even though I'm particularly inter...
11 December 2017
Stay up to date with the different missions shopper are completing across different channels. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
14 November 2017
Find out more about Iceland online grocery shoppers with this short infographic. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
14 August 2017
A glass half empty or half full It’s very easy to see the future of the food and grocery industry as a glass half empty. There’s uncertainty about the impact of Brexit on the UK economy. There is increasing economic weakness in the first half of 2017. There is pressure on disposable incomes with food and drink inflation overtaking incomes. Volume sales growth performance in...
31 May 2017
We’d all like to see into the future. Although at IGD we may not know if there’ll be flying cars, we can help you understand the way people will shop.  In this 45 minute webinar Vanessa Henry and Michael Freedman, from our shopper insight team, reveal the key findings from two new pieces of ShopperVista research:  - Generation Change: maximising growth from post-millennials  - Digital: what ...
23 May 2017
Over the past 12 months, we’ve been listening to your feedback on how we can improve our research content and digital experience. We've relaunched IGD.com and our three subscription services, giving you even greater value from your membership. You’ll see new and improved content, including fresh insights on shoppers’ attitudes, behaviours and expectations. We’ll bring you our view of the shopp...