Online articles and infographics

01 February 2017
    On Friday, Tesco and Booker announced their proposal to merge. Does this align with how shoppers are shopping today? The joint statement released by Tesco and Booker talked about creating attractive innovation opportunities to serve customers and consumers better in a rapidly evolving market place. Our  ShopperVista data shows that over half of shoppers (55%) claim to have shop...
06 December 2016
This week I was really excited to hear about Amazon’s latest grocery venture – Amazon Go. The online retailer has announced it is set to open a physical grocery store in early 2017 in the US. But this isn’t the only exciting thing about the concept – using innovative technologies, the new store will allow shoppers to pick up groceries and just walk out without having to queue up and ...
03 November 2016
    With Amazon continuing to invest in its UK consumables proposition, Vanessa explores what shoppers think about food and grocery shopping on Amazon… Claimed use of Amazon Nearly a fifth (19%) of all British grocery shoppers say they have purchased some part of their food and grocery shopping from Amazon in the last four weeks. This is significant penetration, though important ...
23 August 2016
    I recently wrote a biography of my career and experience. The team stressed a need to put in a personal piece around what excited and engaged me. So I wrote “keen in understanding and developing what category management means within the online channel”. The one thing that fascinates me about online is the same thing that makes understanding it elusive. That one thing is “the ...
14 June 2016
    As Category Managers how many times have you found yourself in this situation? It’s summer and over half the company has been whisked away to some lovely hotel venue just off the M40. It can only mean one thing - brand sell in! Cue expensive agency show reels. Cue charts with the headline “Best consumer top-box scores agency X has even recorded”. Cue endless mentions of ‘game...
17 May 2016
Our latest ShopperVista online tracking has set a new record; one in four shoppers (26%) have used their smart phone to shop online in the last month. This has risen from 18% just two years earlier. During the same time period the number of shoppers who have used a desktop computer has fallen from 36% to 29%.     Source: ShopperVista, Online Channel Focus Jan-Apr ‘16 Our d...
28 April 2016
Promotions play a particularly crucial role in the online shopper journey for the majority of online food and grocery shoppers. Almost seven in ten (68%) online grocery shoppers say they visit an online grocer’s special offers page at least once every time they are doing their online food and grocery shop. Most visit offers pages at least once in every shop     Source: IGD Shop...
27 April 2016
The latest report from the The Competition and Markets Authority (CMA) in response to a super complaint from Which? has found that “supermarkets generally have a good awareness of consumer law and take compliance seriously.” However, it has committed to work with supermarkets to ensure that ‘was/now’ offers and multi-buy deals are genuine, “so shoppers can be confident they are getting ...
31 March 2016
Changing missions I have experienced first-hand the way people shop is changing, with many shoppers now seeking the most convenient option that fits in with their busy lifestyles. Last week I met a shopper in Sutton Coldfield called Claire, a mum with a husband and two small children. She was battling to fit in shopping for food and groceries with the needs of her children. “I am al...
10 March 2016
Less than two months after the discounter launched online with wine, Aldi UK has expanded its online offer to include its popular non-food Specialbuys. What are Specialbuys? Aldi is offering its shoppers online a range of new and innovative non-food lines twice a week: every Thursday and Sunday. This strategy gives shoppers a sense of excitement when in store, allowing the experienc...