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Maximise your opportunities to trade with Aldi by better understanding its shoppers

Understand how shoppers of different retailers compare for our 5 mega-trends; time optimisation, experimentation, personalisation, socially conscious and health conscious 

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23/10/2019
Maximise your opportunities to trade with Aldi by better understanding its shoppers
16/10/2019
Maximise your opportunities to trade with Iceland by better understanding its shoppers
25/09/2019
In this report, we’ll identify:
How shoppers of 10 different retailers (including Tesco, Asda, Sainsbury's, Morrisons, Aldi, Lidl, Co-op, Iceland, Waitrose and M&S) compare and what has changed over the last year; how they compare for financial confidence, expectations for food price inflation, quality vs saving money, time saving, shopper missions, private label, health and nutrition, ethics and the environment, trying new recipes, flavours, innovation, promotions, trust, use of social media and demographic profiles
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Maximise your opportunities to trade with the Co-op by better understanding its shoppers

Tesco’s new discount format is set to become the challenger in the discount channel, competing on price with Aldi and Lidl, but what will shoppers think of this new value retailer?

Maximise your opportunities to trade with Aldi by better understanding its shoppers.

Maximise your opportunities to trade with Lidl by better understanding its shoppers.