COVID-19 : Changes in shopping channels and missions

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

As a result of the COVID-19 pandemic, this report highlights the latest trends in July'20 in channel usage and shopping missions. It looks at:

  • Patterns in usage of larger store, convenience, discount (food and variety) and online channels
  • The missions shoppers are completing in different channels and shifts in store choice drivers
  • Financial confidence, increased focus on saving money