Lockdown two - how are shoppers reacting?

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

Half-way through the second national lockdown we explore the five recent changes in shopper behaviour we have seen in our ShopperVista data looking at changing shopping missions, changing channel usage (online, convenience, larger stores, food and variety discount and food-to-go) store choice drivers, number of stores and channels used and those channels mainly used.