Post-coronavirus (COVID-19): seeking creative and social experiences

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

This report looks at:

  • Changing shopper habits and experimenting as a result of lockdown
  • How the industry is delivering experiences to shoppers
  • Marketing campaigns centred on bringing people together
  • Local communities supporting vulnerable groups
  • How the industry is supporting local communities, businesses and farmers
  • Growth in virtual socialising and digital events
  • Anticipated investment in experiences