Quarterly channel trends - Q1 2020

Michael Freedman
Senior Shopper Insight Manager
@IGDShopperNews

In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across:
•    Variety discount
•    Food discount
•    Convenience
•    Supermarkets and hypermarkets
•    Online.

As well as channel definitions and shopper profiles