Quarterly channel trends - Q3 2020

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

Understand how shopping habits have adapted during COVID-19. In this report, we look at some of the key shopper trends in each channel that our channel experts have identified over the latest quarter across: Variety discount, food discount, convenience, supermarkets and hypermarkets and online.  We identify; shifts in channel usage, changes in number of channels and stores visited, shopping mission trends, changes in channel demographic profiles and changes to store choice drivers.