Stickiness of online shopping

Ellie Tew
Shopper Insight Analyst
@IGDShopperNews

As the online shopper profile has shifted dramatically and many have changed their shopping habits over lockdown, do new and existing online shoppers anticipate their shopping habits sticking?

This report covers four subgroups:

  • New online shoppers
  • Pre-existing online shoppers
  • Lapsed/reduced online shoppers
  • Non-online shoppers

Content includes:

  • Reasons for online shopping / shopping in-store
  • Anticipated online shopping habits
  • Things that would encourage/improve online shopping
  • Device usage
  • Navigational methods
  • Impulse vs. planning
  • Delivery methods