The Asda shopper

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

Maximise your opportunities to trade with Asda by better understanding its shoppers

In this report, we’ll identify

  • The outlook of Asda shoppers
  • The channels used by Asda shoppers
  • Drivers of store choice for Asda shoppers
  • Attitudes and preferences towards food and grocery shopping
  • Satisfaction with different elements of food and grocery shopping