The Co-op shopper journey

Nicola Knight
Senior Analyst - Food-To -Go
@IGDShopperNews

In this report, we’ll identify:

The outlook of Co-op shoppers; the profile of Co-op shoppers; the role of quality and price for Co-op shoppers; financial confidence; attitudes to food price inflation; satisfaction with different elements of food and grocery shopping; shopper missions including food-to-go and top-up; importance of ethics in food and grocery shopping