IGD is a training and research charity.
Information for the food and consumer goods industry.
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In this report, we’ll identify:
The profile and outlook of Lidl shoppers; the perception of Lidl as a supermarket, the role of quality and price for Lidl shoppers; financial confidence; satisfaction with different elements of food and grocery shopping; shopper missions including main shop; importance of saving money, shopper experimentation and impulse purchase.