What is the shopper appetite for online shopping with Aldi & Lidl?

Sylvia Jeanes
Shopper Insight Manager
@IGDShopperNews

This report looks at the appetite for online food and grocery shopping and delivery from Aldi and Lidl, how this has changed in the last year, the key demographic profiles of the shoppers who are interested in a food discount online offering, are food discounters fuelling the growth or is the appeal wider, online examples for Aldi and Lidl, shopper attitude to click and collect, alternative routes to market, and the role Aldi and Lidl play in improving the use of online shopping.