Delivering choice for shoppers

Discover how the search for range is influencing multichannel shopping

 In this report, we’ll identify

  • How the search for choice drives multichannel shopping
  • The role of range and quality in store choice drivers
  • The role of range and quality when it comes to omnichannel shopping
  • Information sources used to help plan food and grocery shoppers to get the best choice
  • Tactics used when shopping to help get the best choice and quality