Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Presentations

17/09/2018
Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters. Discover how changing shopper perceptions could impact future growth of the channel.
13/06/2018
Explore the triggers and barriers to purchasing health and beauty categories in the discounters
02/03/2018
Find out the pricing preferences of different groups of variety discount shoppers.

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