Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters.  Discover how changing shopper perceptions could impact future growth of the channel

Almost 8 in 10 grocery shoppers visit a variety discounter each month. Discover what is important to shoppers in this channel to optimise your investment.

Presentations

17/09/2018
Shoppers now more commonly perceive Aldi and Lidl as supermarkets rather than discounters. Discover how changing shopper perceptions could impact future growth of the channel.
13/06/2018
Explore the triggers and barriers to purchasing health and beauty categories in the discounters
02/03/2018
Find out the pricing preferences of different groups of variety discount shoppers.

Poundland is trialling its new concept ‘Poundland & more’, which enables the discounter to evolve beyond its core £1 price point and offer an extended range. Our recent ShopperVista data gives us an insight into how Poundland shoppers are likely to react to this new format.

Are you interested in how discount is changing the face of retail? We’ve got all the latest news and analysis, as well as photos, webcasts, snapshots and much more.

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