In this report we take an in-depth look into the shoppers of four variety discount retailers to understand who they are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.

In this report, learn about the different events that appeal to variety discount shoppers

Presentations

26/06/2020
Find out more about shopper attitudes to new and exisiting brands
21/04/2020
In this report we take an in-depth look into four variety discount retailers to understand who their shoppers are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.
14/11/2019
In this report, we’ll identify: How different events appeal to varity discount shoppers. Interest in seasonal/calandar events. What's important when shopping for events, the role of price in events, planned and impulse purchase for events.

Key developments and the latest shopper trends by channel.

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