In this report we take an in-depth look into the shoppers of four variety discount retailers to understand who they are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.

In this report, learn about the different events that appeal to variety discount shoppers

Presentations

10/09/2020
In this new report, we look at our latest insights exploring how health habits have been impacted as a result of the pandemic and which ones are likely to stick for the longer term.
04/09/2020
As a result of the COVID-19 pandemic, this report highlights the latest trends up to August'20 in channel usage and shopping missions.
06/08/2020
As a result of the COVID-19 pandemic, this report highlights the latest trends in July'20 in channel usage and shopping missions.

Staying close to shoppers has never been more important, see the key developments and latest shopper trends by channel in our one stop report.

Are you interested in how discount is changing the face of retail? We’ve got all the latest news and analysis, as well as photos, webcasts, snapshots and much more.

If you have a specific business challenge or training requirement we can tap into our expertise and put together something just for you.