In this report we take an in-depth look into the shoppers of four variety discount retailers to understand who they are, how they shop and why they shop at Poundland, Wilko, B&M and Home Bargains.

In this report, learn about the different events that appeal to variety discount shoppers

Presentations

08/10/2020
With shopping habits continuing to adapt to the external environment see the latest channel trends.
24/09/2020
As a result of local lockdowns this report highlights the latest trends in shopper behaviour in the last 4 weeks to see if shopper behaviour has been impacted.
10/09/2020
In this new report, we look at our latest insights exploring how health habits have been impacted as a result of the pandemic and which ones are likely to stick for the longer term.

With shopping habits continuing to adapt to the external environment see the latest channel trends.

Are you interested in how discount is changing the face of retail? We’ve got all the latest news and analysis, as well as photos, webcasts, snapshots and much more.

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