Latest insights

Quarterly channel trends – Q4 2022

Understand how shopping habits changed during summer 2022 and what we expect for the remainder of the year.

The Lidl shopper

We take a closer look at the Lidl shopper; who they are, how they shop and what matters to them and how this has changed over the last year.


The cost-of-living crisis provided shoppers with a different challenge this Christmas.
The latest data on shoppers’ approach to multichannel shopping.
Our brand-new eye-tracking research gives us a first-look into how shoppers are reacting to HFSS. We explore what this means for your HFSS and HFSS-compliant products.
A deep dive into variety discount shoppers

Read our latest variety discount research exploring category purchasing and differences in behaviour by discounter

Shopper attitudes towards variety discounters’ grocery proposition

Destination categories in variety discounters

Importance of brands in variety discounters

Impulse purchasing in variety discounters

Multichannel monthly shopper update

The latest data on shoppers’ approach to multichannel shopping.

Last updated: 
December 2022

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