Variety discount articles and infographics

As Poundland resume their plan to roll out its new chilled and frozen range to a further 19 stores following a successful trial at the end of last year we explore shopper’s thoughts. The roll-out, which was planned in March, was put on hold due to the pandemic whilst Poundland focussed on keeping as many stores open during the crises. The next 19 stores to get an aisle of fridges and fr...
This week Poundland announced its plan to roll out its new chilled and frozen range to a further 60 stores following a successful trial at the end of last year.  In October 2019, Poundland started trialling 350 new chilled and frozen lines at its store in Asbourne, Kent. This was quickly followed by introducing the range in four more stores in November’19 and is now planned to be extended f...
This week Poundland announced its plan to target the ‘top-up’ grocery shop and bigger basket spend. This follows recent moves to introduce multi-price points and the launch of its  range of chilled ready meals across all stores following a trial in 24 stores across the Midlands.    The roll out of the new price point strategy has enabled the introduction of new products, specifically in heal...
I am lucky to see first-hand some of the great innovation adopted by our industry and how this is helping the needs of shoppers. While I personally quite enjoy shopping for food and groceries, there are times when it is feels like a bit of a chore. It can sometimes be a bit daunting trying to find all the products I need. Our latest monthly shopper sentiment update shows that less ...
We often hear shoppers are increasingly shopping around or that they are shopping little and often across different stores and channels; essentially, they are multichannel shopping. We know this is not a new phenomenon by any means. Through ShopperVista we track the channels shoppers are using every month and the missions they are competing in each; in September 2016 we found that shopper...
Combining IGD’s extensive shopper insight and feedback from immersive shopper groups, we have identified the five mega-trends we anticipate defining shoppers of the future. Here’s how you can future-proof your business today to win with shoppers of tomorrow. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF FOR REGULAR UPDATES Keep up-to-date with developments ...
Stay up to date with the different missions shopper are completing across different channels. DOWNLOAD INFOGRAPHIC AS PDF DOWNLOAD INFOGRAPHIC AS PDF
      The concept of ‘shopper missions’ may have become a buzzword in the industry but missions are really important to understand if you want to offer your shoppers the right products at the right time in the right format.    IGD has built up a wealth of knowledge on shopper missions (through our ShopperVista tracking and bespoke focus groups) to really understand mission...