Latest insights

Shopper trends for 2022

Our experts share the shopper behaviours that they believe will drive change through 2022.

Preparing for restrictions on promoting HFSS products in 2022

We reveal some initial findings from our eye tracking research including differences in footfall by category and provide some tips to help your business prepare for restrictions on promoting HFSS products next year.

Presentations

10/05/2022
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
21/02/2022
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
08/02/2022
In this report, we explore the dietary habits and lifestyle goals set out at the start of 2021 and review the ones that shoppers persevered with amidst the backdrop of another challenging year.
Health, nutrition and ethics monthly shopper update – April 2022

Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.

IGD Newsletters

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Shopper insights on front of pack nutrition labelling

Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.

Fibre: UK consumer research

Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption