In this report, we explore the dietary habits and lifestyle goals set out at the start of 2021 and review the ones that shoppers persevered with amidst the backdrop of another challenging year.
Our experts share the shopper behaviours that they believe will drive change through 2022.
Our health, nutrition and ethics data includes shopper priorities across these three issues as well as trust levels.
Last updated: August 2022
Subscribe now to stay up to date with industry news and IGD insight
Understand how shoppers feel about front of pack nutrition labelling, how well they understand them and use them alongside health claims to make purchasing decisions.
Latest research looking at attitudes towards fibre, barriers to purchase and the most compelling messaging to drive more fibre consumption