Are plant-based diets still top of mind for younger shoppers?

Nicola Ball
Shopper Insight Manager

Over the last few years we have been tracking British grocery shoppers and their claimed adoption of plant-based diets (vegan, vegetarian and flexitarian) and uncovering the motivations for reducing meat intake.

COVID-19 has led to a shift in priorities for British households, leading to interesting changes to shopping habits and attitudes towards veganism, vegetarianism and flextiarianism. This report reveals how attitudes towards and adoption of plant-based diets have changed over the last few years.

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