Multichannel shopping in 2021 – unlocking future channel growth

Michael Freedman
Senior Shopper Insight Manager
@fromIGD

This report looks at how shoppers intend to use different channels in the next 2-3 years including supermarkets, hypermarkets, online, online quick commerce, variety and food discounters and convenience.

The report looks at market forecasts, future channel usage by shoppers including IGD projections, future shopper missions and how shopper profiles are likely to change. 

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